Marketing Insights & Reports
State of Influence: Fashion Trends 2023
Discover the hottest fashion influencer insights, trends and inspo from the last year.
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In the new Fashion State of Influence, we’ll be sharing the top influencer marketing strategies and fashion trends from 2022.
A few highlights include:
- Sponsored influencer content decreased from the prior year, but video views continued to climb as consumers ate up short-form video content.
- Resale (i.e. reselling new or used items) continued to grow in popularity amongst shoppers and retailers “leaned in”, resulting in share of voice growth in the topic across social media.
- Various fashion trends emerged throughout the year, including barbiecore, ballet flats, upcycling/thrift flipping, platform uggs, tote bags, and indie sleaze.
We also take a look at the strategies that leading brands like Prada, Uniqlo, Primark, Alo Yoga, Gucci, and Adidas are implementing to create sophisticated and impactful influencer marketing programs.
Marketing Insights & Reports
State of Influence: Fashion Trends 2023
In this new Fashion State of Influence, we share insights on influencer marketing strategies and fashion trends that we saw being used by some top brands and influencers from 2022.
In the new Fashion State of Influence, we’ll be sharing the top influencer marketing strategies and fashion trends from 2022.
A few highlights include:
- Sponsored influencer content decreased from the prior year, but video views continued to climb as consumers ate up short-form video content.
- Resale (i.e. reselling new or used items) continued to grow in popularity amongst shoppers and retailers “leaned in”, resulting in share of voice growth in the topic across social media.
- Various fashion trends emerged throughout the year, including barbiecore, ballet flats, upcycling/thrift flipping, platform uggs, tote bags, and indie sleaze.
We also take a look at the strategies that leading brands like Prada, Uniqlo, Primark, Alo Yoga, Gucci, and Adidas are implementing to create sophisticated and impactful influencer marketing programs.
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