Monthly US Ranking: Top Beauty Brands in Influencer Marketing
Every month, we'll update this resource with the top beauty brands winning at influencer marketing in the US, based on VIT.
We’ll also provide a breakdown of the top brands’ activated influencers, frequency, and efficiency.
Definitions:
- VIT: The Brand Vitality Score (VIT) is a metric developed by Traackr to measure the attention your brand earns among influencers. It measures the visibility (reach of content), impact (weighted engagement), and trust (focus of content of your brand). Learn more about VIT here.
- Activated Influencers: Number of unique influencers which have mentioned each brand.
- Frequency: The (average) number of times a pool of influencers posts about a brand (Brand X’s Frequency for Aug ‘23 was 3.5, meaning that the average influencer that mentioned the brand, mentioned them 3.5x during that month.).
- Efficiency (VIT Rate): Essentially Engagement Rate, but instead of Engagements, we look at VIT. VIT Rate thus considers how effective content is at generating engagements but also video views, shares, comments, etc. (Brand X’s average VIT Rate was 11% while Brand Y’s was just 5.5%, meaning that Brand X’s content was doubly as impactful as Brand Y’s)
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Top US Beauty Brands: October 2024
In October of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Sephora: 305.7K VIT
2. r.e.m Beauty: 131.0K VIT
3. Rare Beauty: 99.4K VIT
4. L’Oréal Paris: 66.4K VIT
5. Ulta Beauty: 64.0K VIT
6. Skkn: 59.9K VIT
7. Colourpop: 56.0K VIT
8. e.l.f. Beauty: 53.1K VIT
9. Maybelline: 50.1K VIT
10. Huda Beauty: 47.0K VIT
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Top US Beauty Brands: September 2024
In September of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Sephora: 147.2K VIT
2. L’Oréal Paris: 98.6K VIT
3. Ulta Beauty: 52.2K VIT
4. YSL: 50.7K VIT
5. Rare Beauty: 49.2K VIT
6. Huda Beauty: 44.9K VIT
7. Pat McGrath: 42.4K VIT
8. Charlotte Tilbury: 41.9K VIT
9. Dior: 41.7K VIT
10. Armani: 39.2K VIT
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Top US Beauty Brands: August 2024
In August of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Sephora: 150.7K VIT
2. Ulta Beauty: 89.2K VIT
3. Fenty Beauty: 78.7K VIT
4. Rare Beauty: 61.2K VIT
5. Colourpop: 44.6K VIT
6. Rhode Skin: 40.9K VIT
7. Huda Beauty: 39.2K VIT
8. L’Oréal Paris: 37.8K VIT
9. Kylie Cosmetics: 35.2K VIT
10. Charlotte Tilbury: 34.3K VIT
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Top US Beauty Brands: July 2024
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In July of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Sephora: 103.6K VIT
2. Kylie Cosmetics: 96.0K VIT
3. Rare Beauty: 89.4K VIT
4. r.e.m Beauty: 78.0K VIT
5. Fenty Beauty: 61.6K VIT
6. L’Oréal Paris: 53.8K VIT
7. Rhode Skin: 49.1K VIT
8. CeraVe: 47.8K VIT
9. YSL: 41.1K VIT
10. MakeUp by Mario: 39.7K VIT
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Top US Beauty Brands: June 2024
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In June of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Sephora: 71.3K VIT
2. Rhode Skin: 59K VIT
3. Fenty Beauty: 42.0K VIT
4. Dior: 41.4K VIT
5. Sol De Janeiro: 37.7K VIT
6. Charlotte Tilbury: 35.5K VIT
7. r.e.m. beauty: 33.5K VIT
8. YSL: 31.4K VIT
9. Summer Fridays: 31.3K VIT
10. L’Oréal Paris: 31.3K VIT
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Top US Beauty Brands: May 2024
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In May of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Sephora: 103.4K VIT
2. L’Oréal Paris: 89.2K VIT
3. Rare Beauty: 75.8K VIT
4. Kylie Cosmetics: 70.7K VIT
5. Ulta Beauty: 45.1K VIT
6. JLo Beauty: 42.4K VIT
7. Charlotte Tilbury: 38.3K VIT
8. Fenty Beauty: 37.2K VIT
9. YSL: 36.7K VIT
10. Dior: 35.9K VIT
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Top US Beauty Brands: April 2024
In April of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Sephora: 138.7K VIT
2. Kylie Cosmetics: 86.1K VIT
3. Rare Beauty: 79.1K VIT
4. Fenty Beauty: 54.4K VIT
5. r.e.m beauty: 41.8K VIT
6. Ulta Beauty: 38.6K VIT
7. L’Oréal Paris: 36.1K VIT
8. Dior: 33.1K VIT
9. Sol De Janeiro: 32.9K VIT
10. MakeUp by Mario: 32.9K VIT
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Top US Beauty Brands: March 2024
In March of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Kylie Cosmetics: 118.5K VIT
2. Sephora: 92.3K VIT
3. Rare Beauty: 75.4K VIT
4. SKKN: 72.4K VIT
5. L’Oréal Paris: 49.1K VIT
6. Fenty Beauty: 43.0K VIT
7. Cêcred: 42.9K VIT
8. Tarte: 42.9K VIT
9. Makeup by Mario: 36.1K VIT
10. Ulta Beauty: 35.5K VIT
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Top US Beauty Brands: February 2024
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In February of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Cêcred: 95.9K VIT
2. Sephora: 62.1K VIT
3. JLo Beauty: 53.5K VIT
4. Rare Beauty: 46.0K VIT
5. Pat McGrath: 45.8K VIT
6. Milk Makeup: 44.9K VIT
7. YSL: 43.0K VIT
8. Kylie Skin: 39.1K VIT
9. L’Oréal Paris: 34.1K VIT
10.Fenty Beauty: 33.5K VIT
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Top US Beauty Brands: January 2024
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In January of 2024, the top 10 beauty brands ranked by VIT in the US included,
1. Sephora: 182.0K VIT
2. Skkn: 112.8K VIT
3. Rare Beauty: 104.3K VIT
4. Drunk Elephant: 99.9K VIT
5. Kylie Cosmetics: 90.8K VIT
6. Dyson: 87.3K VIT
7. e.l.f.: 77.4K VIT
8. L’Oréal Paris: 68.0K VIT
9. Milk Makeup: 57.7K VIT
10. Charlotte Tilbury: 56.4K VIT
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