B2B Marketing

Content + influence strategy go hand in hand. Traackr's new ebook explains influencer content marketing including how to get influencers to share your content.

As Chief Content Officer at MarketingProfs, Ann Handley is the epitome of a personal brand. With MPB2B around the corner, who influences Ann?

We recently worked with Lewis PR to develop a report on influencer relations that highlights its current approaches, opportunities and key challenges.

The social networks used and the way people use them are drastically different by geography, creating the need for locally-managed influencer programs.

This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.

Mel Carson consults with the biggest tech companies about their influencer strategies. Here's why he thinks nothing replaces human interaction.

Discover key findings for B2B Marketers from Hotwire PR's recent event, which launched their latest report titled “The Changing Face of Influence".

Learn how SAP, a global leader in enterprise software solutions, approaches influencer marketing to better reach its B2B audience.