Influencer Engagement

Shane Barker, digital marketing consultant, reveals how to find the ideal influencers for your brand and how to successfully reach out to them.

Wondering how brands have long-term influencer relationships? Here are the keys to making an influencer fall in love with you.

Introducing Traackr's Relationship Funnel: users now have the ability to track the 5 key stages of influencer relationships within the platform.

Influence only exists in context. Focus on your goals, find the people who can affect them (the now infamous 3%), and engage with them.

There is not one good way to start connecting with your influencers. There are tons of approaches available to you. Here are three possible strategies.

Sanofi DX project is a great example of taking a disruptive path toward providing thought leadership for medical purpose.

Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring.

Content Marketing and Influencer Strategy must work together for either to be successful. Find out how influencers augment your content marketing efforts.

Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.

We analyzed the drivers behind success of influencer marketing programs our customers have built and identified 9 principles that guide influencer marketing.

Find out why influencer marketing is a leading indicator of marketing transformation and one of the fastest growing categories in Latin America.

The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”