Influencer Engagement

With over 12 years of PR & influencer marketing experience, Elena shares her best tips for building an exciting and successful career.

Discover 4 tips for successfully incorporating product seeding into your influencer program.

Learn how Pierre Fabre USA built a successful influencer program with incredible results like 9.6% average engagement rates, and more!

See how top brands like L’Oréal Paris, Dyson and Garnier are running their influencer programs.

Follow these 4 expert tips for crafting an efficient and successful influencer product seeding program.

See how top brands like Neutrogena, Kylie Cosmetics, and Kosas are running their influencer programs.

Herbitual has driven 50% of its sales from social media, largely thanks to its influencer program. Here’s the brand’s backstory and strategy.

Your monthly beauty analysis feat. Function of Beauty, Dove, and La Roche-Posay!

Your monthly beauty analysis feat. CeraVe, Rimmel London, and Estée Lauder!

What’s some big fashion trends right now? We dive into the data from fashion influencer content to find out.

Low creator retention could be tanking your influencer marketing ROI. Here are some retention tactics that will better your influencer programs.

Here are 5 rules for negotiating with influencers so you can effectively and respectfully master this important part of influencer marketing programs.