Influencer Engagement

A majority of brands waste valuable time and money on product seeding campaigns — learn how Traackr's new feature can help.

“De-influencing” – the act of questioning consumption – is on the rise. Here’s how you can and should adjust your influencer program.

TikTok is now getting banned by some college campuses. Learn how this might impact your influencer program.

Your monthly beauty analysis feat. Tarte Cosmetics, Glow Recipe, MAC, and K18 insights!

Check out 5 mistakes that you should avoid to ensure your influencer program can flourish in 2023.

Your monthly beauty analysis featuring Rare Beauty, Maybelline, and NYX!

Your monthly beauty trends and analysis, featuring Neutrogena, REFY, and Lancôme!

Check out these 4 tips for writing a good influencer brief.

Beauty influencer data shows that engagements and video views on beauty advent calendar content has increased. Which brands are proving most popular?

Hear the top influencer management and relationship tips that have helped make Maybelline and Club Med compelling to creators.

Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success.

Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos.