Influencer Engagement

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.

Anthony Rochand and Jérôme Monange discuss collaborating with luxury influencers and what is required to meet the luxury brands' high standards.

Anthony Rochand and Jérôme Monange decipher the specificities of influencer marketing in the luxury sector, from its transformative role to its challenges.

Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.

How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.

In honor of the release of Infinity War, some tips for assembling your very own band of super-duper influencers.

How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.

Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date).

Watch Becca Taylor, Influencer Marketing Manager at HPE, explain how to measure influencer success and create an always-on program.

Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle.

To illustrate how influencers help brands gain trust with consumers, we take a look at two airline’s crisis strategies in response to Hurricane Irma.