Influencer Marketing

See the Indigenous-owned beauty brands and Indigenous creators who are challenging the colonial standards of beauty in diverse and complex ways.

See an analysis of 3 influencer collaborations from luxury, prestige and affordable skincare brands, feat. SK-II, Murad, Neutrogena.

We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more.

Traackr's influencer marketing platform's social commerce features enable brands to better attribute and measure influencer-driven referrals and sales.

Hear the top influencer marketing measurement advice from a marketing executive at a fast-growing skincare brand.

Is data really unbiased? We explore the role our industry plays in progressing diversity issues.

Collegiate athlete influencers can now sign sponsorship deals - here's what you need to know about working with this new population of influencers.

See an analysis of 4 beauty influencer collaborations from 2021, feat. Rare Beauty, ColourPop Cosmetics, Laura Mercier, and Anastasia Beverly Hills.

Consumer engagement data shows that clean beauty’s momentum might be slowing down - we dig in to where the industry might be headed next.

Advocacy and allyship require intentionality and commitment- learn from LGBTQIA+ influencers about how to create positive and lasting impact.

See an analysis of 4 beauty influencer collaborations from 2021, feat. e.l.f., Milk Makeup, Maybelline and Yves Rocher.

The beauty industry is experiencing growth in including a broader spectrum of gender identities and self-expression, led by indie LGBTQIA+ brands.