Influencer Marketing

Learn what's driving Ulta Beauty, Beaut Beauty, and NYX influencer marketing programs, and get data on beauty trends like gut health, curly and textured hair...

Learn what's driving ITEM Beauty, Huda Beauty, and Fenty Beauty influencer marketing programs, and get data on beauty trends like gray hair, skincare causes...

How fashion influencers are talking about sustainable fashion, knitwear, live shopping, and virtual styling and what it means for influencer marketing in 2022.

An analysis of paid TikTok influencer posts that earned high engagements, video views, and engagement rates.

Get inspired by these influencer marketing beauty trend examples from Ayurvedic, a mushroom-based beauty brand.

Understanding why the classic Instagram formula cannot be parachuted into the TikTok feed.

See how Traackr helps wow your clients with amazing influencer programs that incorporate data-driven influencer discovery, campaign management, and reporting.

How a CMO approaches building an influencer marketing strategy that drives awareness and sales for your brand - from online shopping, to measurement.

A quick recap of insights from Glossy’s 2021 Beauty Summit.

An analysis of 4 influencer collaborations in the UK, featuring beauty brands Mehron, Charlotte Tilbury, MAC, and EOS.

An analysis of 4 influencer collaborations from haircare brands, feat. GHD, Redken, Aveda, and Head & Shoulders.

Influencer posts mentioning social commerce terms like affiliate and discount codes increased by 21% last holiday season, this year will likely be higher.