Influencer Marketing

Last year was a big year for influencer marketing! Here are a few of the most notable influencer marketing programs and campaigns from 2014.

To stay up-to-date with influencer marketing trends, check out three major growth spurts in the influencer marketing industry.

Learn to integrate your influencer marketing strategy with your brand’s product roadmap. Here are five ways influencers create value for the product team.

Learn how Orange France engaged influencers to launch Homelive, a brand new product for its IoT (Internet of Things) service.

Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves.

By finding and engaging with the right influencers, you can earn better brand awareness. Learn what it takes to find your brand's most influential people.

In his latest View from the Boardroom series, Traackr's Chairman reveals why Influencer Marketing is the only affordable marketing option for start-ups.

Instead of having the biggest billboard or the funniest commercial, learn why successful marketers are making connections in authentic and meaningful ways.

A recap of Gartner analyst Martin Kihn's Salesforce Connections session, explaining how Taylor changed marketing by creating a unique brand, the unbrand.

Actionable tips to align your influencer and content strategies so your marketing efforts reach the right people every time.

See how some of the most well-known brands in travel industry succeed in influencer marketing. Here’s our top five examples.

The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.