Influencer Relationship Management

Although the FTC updated its advertising guidelines more than three years ago, it looks like brands are finally starting to pay attention.

Discover influencer marketing insights from our latest eBook including Joe Pulizzi, Ann Handley, Michael Brenner and other leading industry voices.

Instead of having the biggest billboard or the funniest commercial, learn why successful marketers are making connections in authentic and meaningful ways.

Once sponsored by Nike, Steph Curry recently went to Under Armour. As marketers, what does this teach us about the importance of building relationships?

Here is a roundup of 11 top resources to help marketers create expert influencer marketing strategies for their brand.

Get the breakdown: top 3 hurdles in influencer marketing and the framework you need to overcome them.

Learn how SAP, a global leader in enterprise software solutions, approaches influencer marketing to better reach its B2B audience.

MarketingProfs' Rob Zaleski reveals tips for influencer outreach so you can avoid being the one influencers joke about in their private Slack channels.