Influencer Relationship Management

Introducing Traackr's Relationship Funnel: users now have the ability to track the 5 key stages of influencer relationships within the platform.

Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

Find out why influencer marketing is a leading indicator of marketing transformation and one of the fastest growing categories in Latin America.

The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”

Taking an influencer from completely unaware to an advocate for your brand or message is possible. These are the 5 key stages of influencer relations.

Relationship marketing is not a form of marketing. Here is an anticipation of 6 marketing buzzwords that will need redefining.

In CSR, it’s important to engage with influential stakeholders because they can be instrumental in spreading the word, garnering support and changing behaviors.

The key to engaging with your influencers is to understand that there are different stages of engagement. Check out the Infographic to learn more.

A recent McKinsey report quoted that social recommendations induced an incredible 26% of consumer purchases. These 9 trends continue to make an impact in 2016.

Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.

Community building is an essential aspect of a marketer's social strategy. Learn how you can build a community with influencers. 

Learn to integrate your influencer marketing strategy with your brand’s product roadmap. Here are five ways influencers create value for the product team.