Influencer Relationship Management

Tackle influencer fraud head on with a strategy grounded in strategic KPIs, long-term relationship building and data-driven influencer marketing.

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.

Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.

Discover why EMV is not a reliable metric for marketers to rely on if they want to improve their influencer marketing programs.

Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.

With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

See how Traackr gives users industry-first CRM capabilities to streamline workflows and enhance collaboration for influencer marketing.

Find out why influencer marketing should be part of your change management plan and discover the 10 priorities organizations are addressing.

Gain consumer trust by connecting with the communities you care about, partnering long-term with influencers, and sharing your customer’s aspirations.

In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.