Influencer Relationship Management

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.

Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.

To illustrate how influencers help brands gain trust with consumers, we take a look at two airline’s crisis strategies in response to Hurricane Irma.

In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.

Find out how NYC media company Brunch Boys works with major consumer brands, such as Delta and Macy’s, and why it matters to your influencer outreach strategy.

Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.

In this blog post, guest author and Social PR strategist Shonali Burke offers insights on what builds true relationships and what leads to real influence.

Get access to first-of-a-kind data on the current and future state of influencer marketing to connect influencers, buyer behaviors, and the customer journey.

What is the main reason behind an influencer marketing fail? Learn from Microsoft's influencer marketing strategy panel at Content Marketing World 2016.

Wondering how brands have long-term influencer relationships? Here are the keys to making an influencer fall in love with you.

Our platform allows marketing teams to scale influencer relationships by creating one place to discover, manage and measure results of influencer program.

We released a new version of Traackr’s influencer marketing platform that is not only a significant update for us, but also a milestone in our category.