Marketing Technology

With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.

How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.

Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.

"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.

Find out how leading technology organizations reach technical experts who shape industry opinion of their products and directly impact purchase decisions.

Identifying which beauty influencers you want to work with can be challenging. Here are 3 ways to find influencers based on contextually relevant topics.

Meet the #Inbound17 speakers who are leading online conversations about influencer marketing and generating meaningful engagement with their audience.

In this interview post, Jon Miller, CEO and Co-Founder at Engagio reconnects with Traackr's CMO to discuss the market fit for IRM and Account Based Marketing.

Research suggests that using 11 or more hashtags in an Instagram post can generate 442% more engagement, and influencers have caught on.

Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.

With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.