Marketing Technology

With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.

Learn more about the significant events leading up to today's trust-based economy and why this has opened the door to relationship-driven influencer marketing.

In this interview, find out how an influential executive leads Salesforce in building a brand that customers love being a part of.

Transforming an organization in the digital era has become an imperative for all CMOs. Learn how 3 top CMOs will tackle this endeavor at Forbes CMO Summit.

Who leads the Dreamforce conversation? Discover the top influencers leading conversations around Salesforce's Marketing Cloud, Sales Cloud and Service Cloud.

Here are the top 20 marketing influencers in the Latin America. These leading voices are innovators in the LATAM marketing space.

Instagram recently restricted access to companies that were diminishing the value of the platform. Learn what this means for your influencer marketing.

The social networks used and the way people use them are drastically different by geography, creating the need for locally-managed influencer programs.

Traackr embarked on a “new horizon” journey, defined a market category, created the technology and the business processes under which it would be utilized.

This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.

Find out why influencer marketing is a leading indicator of marketing transformation and one of the fastest growing categories in Latin America.

Addition of Attribution and A/B Testing software makes the marketing technology landscape widespread, with 10 key categories.