Social Media Marketing

Influencer marketing experts at Dove, Maybelline NY, and Beauty Independent share best practices for building a value-driven influencer marketing program.

How the potential US TikTok ban could impact creators and influencer marketing programs.

Luxury marketing report from Traackr and Luxurynsight finds professional athletes are winning the hearts and minds of consumers in the lead-up to the Olympics

Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.

Discover some of the top black owned and founded beauty brands who "won" influencer marketing, according to influencer data (VIT).

Discover the best social media platforms for influencer marketing in the US with insights from 2025 consumer data.

Learn how Craghoppers built a creative influencer marketing campaign that earned a 7%+ average engagement rate.

Find out what influencer marketing practitioners can learn from Hailey Bieber’s (seemingly) endless parade of viral trends.

Meta’s Threads gained 100+ million users in 7 days — here’s how it could impact your influencer program

Discover 4 tips for successfully incorporating product seeding into your influencer program.

Learn how Pierre Fabre USA built a successful influencer program with incredible results like 9.6% average engagement rates, and more!

Herbitual has driven 50% of its sales from social media, largely thanks to its influencer program. Here’s the brand’s backstory and strategy.