Social Media Marketing

Thinking of running some TikTok influencer campaigns? Here are 4 things that have helped brands find success.

“De-influencing” – the act of questioning consumption – is on the rise. Here’s how you can and should adjust your influencer program.

Your monthly beauty analysis featuring Rare Beauty, Maybelline, and NYX!

An analysis of paid influencer posts on Instagram that earned high engagements and video views.

We explore what Chat GPT 3 is, and how it could affect influencer marketing, creators, and content creation.

Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success.

Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos.

Discover the influencer marketing strategy that earned LULA Beauty recognition from industry publications like WWD and Allure.

Learn how Bite Toothpaste Bits earns more social media mentions and better influencer content from product seeding campaigns.

Your monthly influencer beauty trends and analysis, featuring Olaplex, Charlotte Tilbury, and Typology!

Are consumers still finding their social media content on TikTok and Instagram? Who do they follow and trust?

Learn how hims & hers built a successful and diverse influencer marketing program using data, creativity, and more.