Social Media Marketing

Advocacy and allyship require intentionality and commitment- learn from LGBTQIA+ influencers about how to create positive and lasting impact.

See an analysis of 4 beauty influencer collaborations from 2021, feat. e.l.f., Milk Makeup, Maybelline and Yves Rocher.

The beauty industry is experiencing growth in including a broader spectrum of gender identities and self-expression, led by indie LGBTQIA+ brands.

See an analysis of 5 beauty influencer collaborations so far in 2021, featuring brands like CeraVe, Makeup Revolution and Nivea.

When brands pay influencers it can build stronger, longer-lasting relationships than simply gifting product.

Our report provides insights into major beauty, fashion and lifestyle categories based on the content produced by a panel of 41,219 influencers and 20 brands.

Examples and ways that organic partnerships add value to your influencer marketing program.

A list of 8 brilliant influencer marketers who are also influential on social media. Learn from the best!

From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.

Learn what will make an influencer appreciate your mailers. Hint: include less packaging and be more targeted with your products.

Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.