Social Media Marketing

Learn how, why, and when brands should partner with multi-generational TikTok influencers as part of their influencer marketing strategy.

Learn what affiliate marketing is and how brands use affiliate and influencer marketing to generate sales and drive brand awareness.

Learn what's driving Ulta Beauty, Beaut Beauty, and NYX influencer marketing programs, and get data on beauty trends like gut health, curly and textured hair...

Learn what's driving ITEM Beauty, Huda Beauty, and Fenty Beauty influencer marketing programs, and get data on beauty trends like gray hair, skincare causes...

How fashion influencers are talking about sustainable fashion, knitwear, live shopping, and virtual styling and what it means for influencer marketing in 2022.

An analysis of paid TikTok influencer posts that earned high engagements, video views, and engagement rates.

Understanding why the classic Instagram formula cannot be parachuted into the TikTok feed.

How a CMO approaches building an influencer marketing strategy that drives awareness and sales for your brand - from online shopping, to measurement.

A quick recap of insights from Glossy’s 2021 Beauty Summit.

Influencer posts mentioning social commerce terms like affiliate and discount codes increased by 21% last holiday season, this year will likely be higher.

Is data really unbiased? We explore the role our industry plays in progressing diversity issues.

Consumer engagement data shows that clean beauty’s momentum might be slowing down - we dig in to where the industry might be headed next.