Traackr

We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business

These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns.

Tackle influencer fraud head on with a strategy grounded in strategic KPIs, long-term relationship building and data-driven influencer marketing.

We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.

With the integration of Twitch, Traackr provides influencer discovery and influencer analytics for game developers seeking to build relatinoships with gamers.

This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media.

In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.

Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.

How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.

We sat down with Yann Gourvennec, CEO of Visionary Marketing, to discuss the stakes of digital transformation and the role influencer marketing has in it.