Traackr

How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.

With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.

Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.

We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.

To illustrate how influencers help brands gain trust with consumers, we take a look at two airline’s crisis strategies in response to Hurricane Irma.

Research suggests that using 11 or more hashtags in an Instagram post can generate 442% more engagement, and influencers have caught on.

With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.

As Chief Content Officer at MarketingProfs, Ann Handley is the epitome of a personal brand. With MPB2B around the corner, who influences Ann?

CMWorld is the most valuable conference in marketing. Whether this is your 1st or 5th year attending, mapping out your session game plan can be daunting.

Here are the top 20 marketing influencers in the Latin America. These leading voices are innovators in the LATAM marketing space.

Next week PR pros will gather in San Francisco at PR News’ event: Big 4 Social Media Summit. Here are the most influential speakers you won't want to miss.

We released a new version of Traackr’s influencer marketing platform that is not only a significant update for us, but also a milestone in our category.