Measurement Standardization

Unify Influencer Marketing Measurement

Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.

Schedule a Demo

Traackr for Measurement Standardization

System of Record

Bring all teams and regions together in one platform for influencer discovery, campaign management, spend tracking, and reporting.

Rich KPIs

Measure apples to apples across campaigns with transparent KPIs for reach, engagement, conversions, and more.

Brand Vitality Score (VIT)

Use Traackr’s transparent metric to understand how content mentioning your brand performs, taking into account visibility, impact, and trust.

Program Reporting

Measure the cumulative impact of all campaigns and organic activations and compare brands and regions.

ROI Reporting

Analyze the performance and efficiency of your investments using KPIs like cost-per-view, cost-per-engagement, cost-per click, and more to guide future budget allocation.

Influencer marketing is integral to full funnel consumer engagement in beauty. Traackr allows us to strategize beauty influencer marketing with critical data & insights.

Asmita Dubey — Chief Digital Marketing Officer, L’Oréal Groupe

Asmita Dubey

Chief Digital Marketing Officer
L’Oréal Groupe

A Complete Influencer Marketing Platform

Benchmarking

Drive growth and measure brand vitality (VIT) with the only market-level dataset for influencer marketing performance.

Paid Campaigns

Run effective partnerships with advanced vetting, estimated performance, budgeting tools, deliverable tracking, and ROI reporting.

Competitive Intelligence

Understand how your brand and competitors perform among influencers in your market and uncover actionable insights to guide your strategy.

Governance & Compliance

Traackr helps you establish influencer marketing governance standards and ensure compliance with internal policies and regulations.

Organic Campaigns

Organize your product seeding campaigns and optimize performance over time with custom workflow, content monitoring, and insightful reporting.

Influencer Discovery & Vetting

Find the right influencers everytime with access to the largest global influencer data set and deep insights on each potential creator partner.

Influencer Product Seeding

Organize your influencer gifting and product seeding campaigns and optimize performance over time with an easy to use Shopify integration, custom workflows, content monitoring, and insightful reporting.

Find Influencers

Find the right influencers everytime with access to the largest global influencer data set and deep insights on each potential creator partner.

Affiliate Programs & Social Commerce

Traackr provides a complete workflow to drive sales with your influencers and provide transparent metrics to measure their impact.

Investment Optimization

Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.

Coordination & Visibility

Traackr is built to support large organizations and their agencies with tools to keep everyone on the same page.

Playbook: How Market Leaders Measure Influencer Marketing

Discover the 3 categories of metrics marketing leaders are using to evaluate their influencer marketing success, and make decisions for the future.

Ready to learn more about running influencer product seeding programs with Traackr?

Measurement Standardization

Unify Influencer Marketing Measurement

Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.

Schedule a Demo

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Playbook: How Market Leaders Measure Influencer Marketing

Discover the 3 categories of metrics marketing leaders are using to evaluate their influencer marketing success, and make decisions for the future.

You're in Good Company

Influencer marketing is integral to full funnel consumer engagement in beauty. Traackr allows us to strategize beauty influencer marketing with critical data & insights.

Asmita Dubey — Chief Digital Marketing Officer, L’Oréal Groupe

Asmita Dubey

Chief Digital Marketing Officer
L’Oréal Groupe

A Complete Influencer Marketing Platform

Advanced Influencer Vetting Insights

Evaluate influencers based on performance, audience quality and value alignment.

Essential Brand Safeguards

Find partners aligned with you using customizable values matching.

Social Commerce that Drives Sales

Generate unique links, track conversions and revenue, and pay commissions.

Intelligent Budget Optimization

Take control of your influencer spend by understanding the performance of your investments.

Scalable Program Management

Gain visibility and standardize measurement frameworks with a global system of record.

A CRM For Your Influencers

Manage influencer relationships in one centralized database.

Ready to learn more about running affiliate programs with Traackr?