How To

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.

Identifying which beauty influencers you want to work with can be challenging. Here are 3 ways to find influencers based on contextually relevant topics.

Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.

Uncover the influencer-focused strategies that got Travelocity and Microsoft recognized at the 2017 Content Marketing Awards.

See what the future of influencer marketing holds as the space graduates to a new frontier, as told by the marketers who are in the trenches everyday.

In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing.

Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.

With the right Instagram metrics, you can better inform your influencer marketing strategy by finding top performing influencers, pieces of content, and topics.

Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs. 

Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.

Learn applicable lessons from Traackr's influencer marketing manager, including how to avoid a false start in influencer marketing.

In this post, discover new research that helps marketers in reimaging the customer journey to include strategic content aligned with influencer engagement.