How To

Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.

Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.

These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns.

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.

How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.

Find out why influencer marketing should be part of your change management plan and discover the 10 priorities organizations are addressing.

Gain consumer trust by connecting with the communities you care about, partnering long-term with influencers, and sharing your customer’s aspirations.

In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.