How To

Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.

Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.

Learn what will make an influencer appreciate your mailers. Hint: include less packaging and be more targeted with your products.

Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars. 

Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 

Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.

Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.

These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns.

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.

How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.