How To

We recently worked with Lewis PR to develop a report on influencer relations that highlights its current approaches, opportunities and key challenges.

This framework shows how content marketing and influencer strategy can together generate results. To rise above the noise marketers turn to influencers.

Influence only exists in context. Focus on your goals, find the people who can affect them (the now infamous 3%), and engage with them.

There is not one good way to start connecting with your influencers. There are tons of approaches available to you. Here are three possible strategies.

The traditional influencer pyramid does not reflect the diversity of the influencer eco-system but the new cross-functional influencer program does.

Whether you’re a marketer or a salesperson, you need to be engaging early and often and doing so in a manner that adds value to the community you serve.

Conversations are going on around your brand, whether you are participating or not. Christin Kardos talks about community building to join those conversations.

Content Marketing and Influencer Strategy must work together for either to be successful. Find out how influencers augment your content marketing efforts.

Modern sales professionals need to reinvent the Art of Selling to incorporate social into their strategy. Here are a few ways influencers can help you.

Marketing spending and impact are out of sync. Discover the reasons why you should invest in Influencer marketing. Click here to view the infographic.

This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.

Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.