How To

Marketers and business professionals (and anyone else): Here is your must-read marketing book list for long flights and beach-side lounging this summer.

What does the modern sales professional look like? In this blogpost we outlined 4 steps for you to become one.

Pharmaceutical companies are no strangers to influencer marketing. The relationship between drug companies and digital KOLs continues to strengthen.

What does it take to be a new marketing leader? The Anatomy of the Modern Marketer visualizes the 8 key attributes we identified.

Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.

Learn how savvy brands are partnering with creators on Instagram to reach their target audience.

Community building is an essential aspect of a marketer's social strategy. Learn how you can build a community with influencers. 

Learn to integrate your influencer marketing strategy with your brand’s product roadmap. Here are five ways influencers create value for the product team.

Although the FTC updated its advertising guidelines more than three years ago, it looks like brands are finally starting to pay attention.

Discover influencer marketing insights from our latest eBook including Joe Pulizzi, Ann Handley, Michael Brenner and other leading industry voices.

Avoid falling into the biggest trap when it comes to influencer marketing. Check out what skills will make or break your influencer marketing program.

Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves.