How To

By finding and engaging with the right influencers, you can earn better brand awareness. Learn what it takes to find your brand's most influential people.

Why scaling influencer marketing through long-term relationships is more efficient when one person owns the role of influencer marketing.

In his latest View from the Boardroom series, Traackr's Chairman reveals why Influencer Marketing is the only affordable marketing option for start-ups.

Scott Disick's Instagram failure reveals all the faults of influencer marketing and sparks a bigger discussion around the practice. Are you doing it wrong?

A recap of Gartner analyst Martin Kihn's Salesforce Connections session, explaining how Taylor changed marketing by creating a unique brand, the unbrand.

Actionable tips to align your influencer and content strategies so your marketing efforts reach the right people every time.

Once sponsored by Nike, Steph Curry recently went to Under Armour. As marketers, what does this teach us about the importance of building relationships?

Why should you care about a customer-centric approach to influencer marketing? Get proven, influencer-driven insights to keep the big picture in mind.

If you had to take an influencer marketing exam right this second, would you ace it? Join us on a journey to uncover influencer marketing best practices.

Here is a roundup of 11 top resources to help marketers create expert influencer marketing strategies for their brand.

Discover key findings for B2B Marketers from Hotwire PR's recent event, which launched their latest report titled “The Changing Face of Influence".

Get the breakdown: top 3 hurdles in influencer marketing and the framework you need to overcome them.