How To

Learn what affiliate marketing is and how brands use affiliate and influencer marketing to generate sales and drive brand awareness.

Learn three proven practices to help your brand build a well-structured, high-performing influencer marketing team.

Unsure how to stay trendy and relevant? Here are 3 tips to make your influencer marketing strategy more sophisticated and time-proof.

8 strategies to find impactful, brand safe influencers for your next influencer marketing campaigns.

What should you pay influencers? Here is a breakdown of factors that will effect influencer rates, and 4 ways to ensure you stay on budget.

Learn how to talk to your teams about influencer marketing measurement, with a list of metrics to help you and your team improve performance.

Get insights from influencer marketing leaders at Shiseido Makeup and ACP Management on how to build strong influencer relationships.

Learn how to create an organic product seeding campaign that will get you noticed by influencers.

Optimize your influencer marketing program like a pro with these 3 helpful tips.

Understanding why the classic Instagram formula cannot be parachuted into the TikTok feed.

See how Traackr helps wow your clients with amazing influencer programs that incorporate data-driven influencer discovery, campaign management, and reporting.

How a CMO approaches building an influencer marketing strategy that drives awareness and sales for your brand - from online shopping, to measurement.