How To

Learn how to create an organic product seeding campaign that will get you noticed by influencers.

Optimize your influencer marketing program like a pro with these 3 helpful tips.

Understanding why the classic Instagram formula cannot be parachuted into the TikTok feed.

See how Traackr helps wow your clients with amazing influencer programs that incorporate data-driven influencer discovery, campaign management, and reporting.

How a CMO approaches building an influencer marketing strategy that drives awareness and sales for your brand - from online shopping, to measurement.

A quick recap of insights from Glossy’s 2021 Beauty Summit.

We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more.

Hear the top influencer marketing measurement advice from a marketing executive at a fast-growing skincare brand.

Collegiate athlete influencers can now sign sponsorship deals - here's what you need to know about working with this new population of influencers.

Advocacy and allyship require intentionality and commitment- learn from LGBTQIA+ influencers about how to create positive and lasting impact.

How to build influencer marketing brand advocates by recognizing that the value of influencers is much more than a digital billboard for product placement.

Here are the main points to consider when crafting your influencer brief to ensure impactful content with no nasty surprises!