In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand).
"Really allow [creators] to sell for you in their own way because when it becomes forced that’s when things fall apart.” - Chira Schaad, VP of Content and Services at L’Oréal
During the conversation, Chira shares