Influencer Marketing

Within the last decade, the evolution of social media accompanied by the increase in influencer marketing has forced the FTC to quickly adapt.

On The Fast Traack podcast we spoke with Bailey DuMont on how she built Ancient Nutrition’s ambassador program by combining data and relationship building.

We asked Rachel Clay, influencer marketing and luxury brand expert, to discuss the place of luxury brands in treacherous times.

We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building.

Brands are shrinking their marketing budgets, but what does that mean for influencer marketing? We asked a full-time influencer to answer this question for us.

Influencers need to be intentional about their language and marketers need to be cautious about choosing partners that represent their brand’s message.

How can you evolve your influencer marketing strategy over the next few months to ensure you can rebound successfully as we come back from COVID-19?

We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children.

We’re sharing our advice on how to adjust your influencer marketing strategy to stay top-of-mind in the “new normal.”

What does data tell us about influencer marketing in quarantine? We commissioned Traackr's Director of Global Services Holly Jackson to answer that question.

Influencer marketing consultant Scarlette Tidy shares her advice for beauty brands activating influencers during COVID-19.

We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate?