Influencer Marketing

Our report shows where fashion’s powerhouses fall within their category ranks and provide insight into which brands are successfully leveraging influencers.

Hilary Andrews describes herself as "the most influenced person on the internet." Here are her favorite influencer recommended purchases.

In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.

In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.

With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.

Last year our customers managed more than a thousand campaigns, vetting hundreds of thousands of profiles and activating influencers in 43 countries.

From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.

Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways.

Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.

Learn what will make an influencer appreciate your mailers. Hint: include less packaging and be more targeted with your products.

Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.

Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars.