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How To
From influencer marketing basics to advanced strategies, Traackr's How To's will help marketers create effective influencer marketing programs.
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How To
3 Questions for Marketers During Black History Month
Learn 3 questions influencer marketers should be asking themselves during Black History Month to ensure we are taking actions for accountability.
By
Mackenzie Newcomb
February 3, 2021
How To
The Influencer Marketing Strategy For Reaching Men on Social Media
Discover a unique influencer marketing strategy for tapping into men's interests on social media.
By
Adrienne Springer
January 7, 2020
How To
7 Ways Brands Can Reduce Their Carbon Footprint
As the planet’s temperature rises, so does consumer interest in eco-friendly lifestyles, and sustainability is now not only expected, but demanded.
By
Geo West
October 21, 2020
How To
How to Cultivate the Best Influencer Partnerships Based on Organic Love
Examples and ways that organic partnerships add value to your influencer marketing program.
By
Mackenzie Newcomb
August 7, 2020
How To
How Brands Can Contribute to the Social Justice Movements of Today
This week on The Fast Traack podcast we have the enormous pleasure of interviewing the team behind Taraji P. Henson’s TPH haircare.
By
Mackenzie Newcomb
July 9, 2020
How To
How to Virtually Launch a New Product with Influencers
In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific.
By
Mackenzie Newcomb
June 22, 2020
How To
Federal Trade Commission's Plan for Revisiting Influencer Marketing Approach: What does this mean for brands?
Within the last decade, the evolution of social media accompanied by the increase in influencer marketing has forced the FTC to quickly adapt.
By
Alissa Gutierrez
June 10, 2020
How To
The Fast Traack Podcast: What Can Brands Do Now to Come Back Stronger After COVID-19?
How can you evolve your influencer marketing strategy over the next few months to ensure you can rebound successfully as we come back from COVID-19?
By
Mackenzie Newcomb
April 21, 2020
How To
Guide to Influencer Marketing During COVID-19
We’re sharing our advice on how to adjust your influencer marketing strategy to stay top-of-mind in the “new normal.”
By
Evy Lyons
April 13, 2020
How To
The Fast Traack Podcast: How Can Beauty Brands Transition From IRL to #StayHome?
Influencer marketing consultant Scarlette Tidy shares her advice for beauty brands activating influencers during COVID-19.
By
Mackenzie Newcomb
March 30, 2020
How To
The Fast Traack Podcast: Reevaluating Your Marketing Strategy During a Pandemic
Together with B2B influencer Katie Martell, we answered your most pressing questions on how to communicate in the age of COVID-19.
By
Mackenzie Newcomb
March 26, 2020
How To
Why Identifying Gaming Influencers Requires a Different Approach
Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence.
By
Sofya Mulenok
January 15, 2020
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