How To

In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific.

Within the last decade, the evolution of social media accompanied by the increase in influencer marketing has forced the FTC to quickly adapt.

How can you evolve your influencer marketing strategy over the next few months to ensure you can rebound successfully as we come back from COVID-19?

We’re sharing our advice on how to adjust your influencer marketing strategy to stay top-of-mind in the “new normal.”

Influencer marketing consultant Scarlette Tidy shares her advice for beauty brands activating influencers during COVID-19.

Together with B2B influencer Katie Martell, we answered your most pressing questions on how to communicate in the age of COVID-19.

Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence.

Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.

Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.

Learn what will make an influencer appreciate your mailers. Hint: include less packaging and be more targeted with your products.

Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars. 

Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies.